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What we’re doing

- We’ve launched a major new campaign!

The BUAV-led European Coalition to End Animal Experiment’s No Cruel Cosmetics campaign is demanding that no more animals are made to suffer for new cosmetics sold in the EU. Make a difference and support our campaign at

- We’re running a major petition

We need to show European officials that the public is against a delay to the ban. Add your name to the growing number of concerned citizens who are saying NO to cruel cosmetics in Europe.

- We’ve got celeb support

Pussycat Doll Kimberley Wyatt and top model Jodie Kidd, along with British actress Jenny Seagrove and fashion designer Meg Matthews were the first to add their names to our petition. And we’ll be asking more big names to help us spread the message.

- We’re talking to politicians and European officials

We’re making sure all the right people listen to – and act on – our message that there must be no cruel cosmetics in Europe.

- We’re joining forces with HCS approved companies

Together with the support of some of our major Humane Cosmetics Standard (HCS) approved companies, we’re taking on the might of those in the cosmetics industry who are lobbying for the ban to be delayed.

- We’re approving cruelty-free cosmetics

We’ve always believed in giving consumers the chance to buy cruelty-free cosmetics, which is why we run the Humane Cosmetics Standard. We’re approving new big brands all the time – find out more at

Watch this space!

We’ll be rolling out loads of activities over 2011. Join our mailing list to be the first to hear about them.

Take action now

We need your help! To sign the petition and find out what else you can do please visit our action page