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BUAV advertising campaign launched on Mauritius raises plight of monkeys exported for research




The BUAV has launched an advertising campaign on Mauritius calling on people to help save monkeys from a cruel fate. Running through December 2011 to January 2012, a country-wide billboard advertising campaign will appear in key locations across the island attracting the attention of residents and travellers alike.

As the world’s second largest supplier of primates for research, Mauritius exports up to 10,000 animals each year. Many visitors to the island are completely unaware of the cruelty and suffering that is inflicted on the country’s monkey population. Monkeys are ripped from their jungle homes and families, imprisoned as breeding machines and their offspring exported on long journeys overseas to the USA and Europe where they will suffer and die in experiments. The BUAV campaign intends to change this with its striking advert revealing a dark secret to the paradise island. The BUAV message is simple but powerful; like the visitors, the monkeys do not want to leave.

The BUAV is urging citizens and holidaymakers to contact the Prime Minister of Mauritius, the Mauritius Tourism Promotion Authority and Mauritian Embassy in their own country to call for an end to this cruel trade.

The BUAV Chief Executive, Michelle Thew, states: “People will be shocked to discover the dark secret to this idyllic island. We urge citizens and visitors to ask Prime Minister Dr Navin Ramgoolam to stop the cruel export of monkeys for research. The international reputation of Mauritius can only be tarnished by association with such animal cruelty. ”

The adverts will be on display in Mauritius from December 2011 – January 2012.