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Joanna Lumley and Kimberly Wyatt pledge to help bunnies this Easter



Celebrity BUAV supporters Joanna Lumley and Kimberly Wyatt are calling on people to save bunnies this Easter by only buying beauty gifts that have not been tested on animals. 

There is a huge choice of cruelty-free Easter gifts on offer this year for both men and women. Toiletries and cosmetics companies approved by BUAV and carrying our Leaping Bunny logo include own-brand products from high street giants Marks & Spencer, The Co-op, Superdrug, Sainsbury’s, Dermalogica, Neal’s Yard, Melvita, Bulldog male grooming products and Kimberly Wyatt’s new line of cosmetics BM Beauty. For a full list of BUAV approved companies or to order your Little Book of Cruelty Free, please visit

The Leaping Bunny logo symbolises the BUAV’s Humane Cosmetics Standard, the internationally recognised gold standard assuring consumers that a company does not test its cosmetics and toiletries on animals.

Joanna Lumley said, “I'm helping rabbits this Easter by only buying cruelty-free cosmetics. Look out for the BUAV's Leaping Bunny logo.”

Kimberly Wyatt, former Pussycat Doll and founder of BM Beauty said, “Please be kind to bunnies this Easter - don't buy animal tested cosmetics and toiletries when choosing gifts for your loved ones. Look out for the BUAV's Leaping Bunny logo.”

Despite bans in the UK and EU that prevent animals from being used to test cosmetics and toiletries, products that have been cruelly tested on animals in other parts of the world are still allowed to be sold. 

Please have a heart for bunnies this Easter and look for the BUAV’s Leaping Bunny logo when choosing your Easter gifts. If you would like to stop animal testing for all cosmetics on sale in the EU, please sign the BUAV’s petition at