Take the Clean Up Cruelty Pledge and end household product testing on animals


BUAV's sister organisation, Cruelty Free International, is today launching the Clean Up Cruelty Pledge. Cruelty Free International is reaching out to politicians, companies, Councils, restaurants, and members of the public to sign them up to a pledge committing to only clean with cruelty-free products.

One of Cruelty Free International‘s flagship campaigns, Clean Up Cruelty, is to end the use of animals for household product testing in the UK. In 2010, the UK Coalition Government committed to an end to animal testing for household products but legislation is yet to come into force. As part of the campaign, Cruelty Free International is encouraging the public to switch to cruelty-free cleaning in their homes and workplaces by pledging to use only Leaping Bunny certified household cleaning products.

Supporters pledging to clean their homes with Leaping Bunny certified products can take the pledge online, whilst businesses can download and complete a simple form stating which Leaping Bunny certified products they are committed to using. Supporters are then rewarded with a celebratory graphic to share on social media; MPs and businesses are also presented with their official Clean Up Cruelty Pledge certificate in their office or place of work.   

CEO of BUAV and Cruelty Free International, Michelle Thew, said: “We will be writing to politicians, companies, Councils, and restaurants inviting them to sign up to our Clean Up Cruelty pledge and switch to using Leaping Bunny approved products only to keep their premises spick and span. We also want to hear from any members of the public who would like to get involved as no animal should have to suffer just so we can wash our dishes or clean our floor. Sign up today and make a real difference to the lives of animals in laboratories”

Cruelty Free International hopes that the Clean Up Cruelty Pledge will encourage the UK to make a concerted move towards cruelty-free cleaning, whilst sending a clear message to the UK Government that it’s time to Clean Up Cruelty.