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Cruelty Free International and Paul Mitchell® launch partnership at news conference in London


John Paul DeJoria, co-founder and CEO of Paul Mitchell®, the cruelty-free professional hair care brand, and Cruelty Free International Chief Executive, Michelle Thew, at the launch of their new cruelty-free partnership at the Mandarin Oriental in London today.



Paul Mitchell®, has pledged that its products will not be sold in China until the country changes its laws on animal testing. The company withdrew from the Chinese market in 2012 to avoid the legal requirement to animal test cosmetics there.

Cruelty Free International is the global organization, founded by the BUAV, and is calling on governments and regulators around the world to introduce a ban on animal testing for cosmetics products and ingredients.