Content Header Mask

Cruelty Free International, the organisation founded by the BUAV, is delighted to announce the launch today of its new partnership with luxury hair care brand Paul Mitchell®!

03/01/2013

Cruelty Free International, the organisation founded by the BUAV, is delighted to announce the launch today of its new partnership with luxury hair care brand Paul Mitchell®!

Paul Mitchell® has pledged that its products will not be sold in China until the country changes its laws on animal testing.

John Paul DeJoria, Chief Executive and Co-Founder of Paul Mitchell® said, “Since Paul Mitchell was founded in 1980, we have been cruelty-free. We do not conduct or condone animal testing on our products, we are working with the Chinese government until alternatives to animal testing methods have been accepted.  I am delighted to support Cruelty Free International. Together we make a difference.”

To celebrate its ethical stance, Paul Mitchell® is publicising its cruelty-free message with adverts in fashion and beauty magazines, exclusive products and special packaging in thousands of hair salons across the UK and Europe, all promoting Cruelty Free International.

Show your support for cruelty-free companies that refuse to sell in China while animal tests for cosmetics are still required.