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Cruelty Free International, the organisation founded by the BUAV, is delighted to announce the launch today of its new partnership with luxury hair care brand Paul Mitchell®!
03/01/2013
Cruelty Free International, the organisation founded by the BUAV, is delighted to announce the launch today of its new partnership with luxury hair care brand Paul Mitchell®!
Paul Mitchell® has pledged that its products will not be sold in China until the country changes its laws on animal testing.
John Paul DeJoria, Chief Executive and Co-Founder of Paul Mitchell® said, “Since Paul Mitchell was founded in 1980, we have been cruelty-free. We do not conduct or condone animal testing on our products, we are working with the Chinese government until alternatives to animal testing methods have been accepted. I am delighted to support Cruelty Free International. Together we make a difference.”
To celebrate its ethical stance, Paul Mitchell® is publicising its cruelty-free message with adverts in fashion and beauty magazines, exclusive products and special packaging in thousands of hair salons across the UK and Europe, all promoting Cruelty Free International.
