We are delighted to announce a partnership between Cruelty Free International, the new global organisation from the BUAV, and Paul Mitchell®, the cruelty-free professional hair care brand, who will be teaming up for some exciting projects in the new year. Paul Mitchell® is endorsed by Cruelty Free International under the Leaping Bunny standard, the most rigorous international no-animal-testing certification.
To celebrate its ethical stance, Paul Mitchell® is publicising its cruelty-free message with high profile adverts, exclusive products and special packaging in thousands of hair salons across the UK and Europe, all promoting Cruelty Free International.
Cruelty Free International is leading the global campaign calling on governments and regulators around the world to introduce a ban on animal testing for cosmetics products and ingredients.
Find out more about Cruelty Free International and its campaign to end animal testing for cosmetics at www.crueltyfreeinternational.org