ManCave Inc will launch online early in 2013, but has established a ‘pre-launch’ website to showcase the products, including shower gel, moisturiser and shampoo and introduce the company to prospective customers.
Alex Grogan, founder of ManCave Inc, says: “We are extremely proud to be awarded Cruelty Free International certification ahead of our launch in the New Year. Since the beginning of the ManCave development process we have taken a no compromise approach to producing ethical, natural and efficient grooming products for men. The Leaping Bunny signifies our firm belief that in today's world there is no place for animal cruelty in cosmetics. Our mission has been to overcome the perceived barriers presented by this belief, as producing affordable products that meet ethical and natural standards can be difficult - we are very pleased to say that we have achieved this.”
Chief Executive of Cruelty Free International, Michelle Thew, says: “We are very pleased to welcome ManCave Inc as the latest company to join the Humane Cosmetics Standard, offering even more choice for people who want to lead a cruelty free lifestyle.”