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Cruelty Free International goes from strength to strength!


Cruelty Free International, the global organisation established by the BUAV, with a mission to end the use of animals to test cosmetics worldwide, continues to go from strength to strength. In the past week, our campaign pledge, which is being hosted by The Body Shop in its stores across 65 countries, was launched in Australia and Japan. 

The Cruelty Free International team, headed up by Chief Executive, Michelle Thew, has been busy visiting a number of countries, including Australia, Japan, Russia, New Zealand, Taiwan and Singapore, to attend key meetings, in-store launches and media events.  

You can find out more about these launches and see some of the great media coverage by visiting the Cruelty Free International website.

Please support Cruelty Free International, the largest and most ambitious campaign ever to end cosmetics testing on animals worldwide. Sign our pledge in your local The Body Shop store or online at the Cruelty Free International website.