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BUAV welcomes decision by Urban Decay to cancel plans to sell cosmetics in China


We are delighted to report that Urban Decay has announced it has cancelled plans to sell products in China, a country that requires animal testing. Our partners at the Coalition for Consumer Information on Cosmetics (CCIC) who run the Leaping Bunny Programme in North America and Canada has re-certified Urban Decay as a cruelty-free company. 

The CCIC removed Urban Decay from its list of cruelty-free companies in early June when the company informed them of its intent to enter the Chinese market. Responding to an international outcry from consumers over this decision, Urban Decay has reversed its decision and recommitted to the Leaping Bunny Program’s Corporate Standard of Compassion for Animals. The company stated that it has no intention of selling products in China until it can do so without the need for animal test data.

The Leaping Bunny represents the only globally recognised certification for cosmetics and toiletries which demonstrates a genuine commitment to no animal testing within a company’s own-brand products. It is run in conjunction with a coalition of animal protection groups in Europe and North America operating in 24 countries. Cruelty Free International, an organisation founded by the BUAV, is now operating the certification programme in the UK. In order to become certified, companies have to meet rigorous criteria; one of the specific conditions is that companies do not export cosmetic products to sell on the Chinese market, unless they can show that they have been given exemption from animal testing.

Thank you to everyone who contacted Urban Decay to express disappointment. Please do now congratulate the company for responding to consumers and making this ethical decision.  

Further information on certified companies in the Leaping Bunny programme.