Our Vision:
- To create a world where nobody wants or believes we need to experiment on animals.
Our Mission:
- Increase awareness by using all forms of media and public campaigning; reaching more people and developing new partnerships
- Assert the entitlement of animals to lives free from suffering, confinement and abuse
- Educate our audience by informing them of the facts
- Create change in policy, legislation and practice by influencing decision-makers
- Promote human health by advocating non-animal scientific methods and positive social change
- Inform, motivate and challenge by exposing the reality of animal experiments
Our Values:
- Compassion: We respect quality of life for animals and people
- Rational: We present scientific, factual, reliable information and reasoned argument
- Integrity: We are professional, honest, principled and proudly non-violent
- Determined: We are passionate and totally committed to realising our vision
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